MENA-based e-commerce giant Noon has secured $500 million in a new funding round, reportedly backed by Saudi Arabia’s Public Investment Fund (PIF). The fresh capital comes as the company strengthens its market position and prepares for a potential Initial Public Offering (IPO).
The funding arrives at a pivotal moment for Noon, as competition in the Gulf’s e-commerce sector intensifies with both regional and global players fighting for share. The new round significantly bolsters Noon’s balance sheet as it enters its next growth phase.
Preparing for the Public Markets
The investment aligns with Noon’s IPO ambitions. In a September 2025 interview, founder and chairman Mohamed Alabbar stated that a public listing could take place within 24 months. The company is reportedly considering a dual listing in Saudi Arabia and the UAE, underscoring its strong operational footprint in both markets.
Founded in 2016 by Alabbar with backing from PIF, Noon was created to build a strong regional alternative to global e-commerce platforms. This latest round further reinforces its long-term vision.
Betting on Autonomous Delivery
Alongside its fundraising efforts, Noon is also innovating in last-mile logistics. The company has partnered with Yango Group to roll out autonomous robot delivery services across the region.
The initiative has launched with noon Minutes grocery deliveries, starting in Dubai’s Sobha Hartland community. Customers can choose robot delivery at checkout, track the robot in real time, and unlock it via their smartphone. Following the pilot, Noon plans to expand the service across the UAE and the wider GCC.
About Noon
Noon is one of the Middle East’s leading e-commerce and digital commerce platforms, offering electronics, fashion, home goods, and groceries. Active in the UAE, Saudi Arabia, and Egypt, the ecosystem also includes noon Minutes (quick commerce) and noon Food (food delivery).
