Saudi B2B trade platform MUHIDE has closed its Series A funding round, securing strategic backing from Asyad Group at a significant valuation. The round marks a defining moment for MUHIDE as it scales its ambition to modernise how B2B commerce is governed across the Kingdom.
MUHIDE is building infrastructure to govern, authenticate, and standardise B2B transactions across Saudi Arabia’s trade ecosystem—tackling long-standing challenges around trust, operational inefficiency, and fragmented workflows. The platform is designed to support enterprises operating at scale, offering improved transparency, stronger risk management, and greater control across complex trade relationships.
Asyad Group, a long-established Saudi conglomerate with interests spanning equity, real estate, and diversified investments, joins MUHIDE as a strategic partner. Beyond capital, the partnership brings institutional credibility, deep market access, and long-term alignment—key ingredients as MUHIDE moves from product build-out to ecosystem leadership.
The newly raised capital will be used to expand MUHIDE’s team, enhance platform capabilities, and accelerate progress toward its core objective: building Saudi Arabia’s first unified trade ecosystem. By setting common standards for verification, governance, and trust, MUHIDE aims to reshape the foundations of B2B commerce in the Kingdom.
As Saudi Arabia continues its push toward digital transformation and private-sector growth, MUHIDE’s Series A highlights growing investor appetite for infrastructure-level platforms positioned at the heart of the Kingdom’s evolving trade and enterprise landscape.
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تقي أحمد محمد السيد خليل