Epoint has officially entered the Georgian market after obtaining a license from the National Bank of Georgia to provide card payment acquiring services across the country. With this move, Georgia becomes the company’s first international market, marking a major milestone in Epoint’s global expansion strategy.
The expansion follows a strong performance in its home market. In 2025, Epoint processed AZN 500 million in gross merchandise value (GMV) in Azerbaijan, reaching another significant milestone and reinforcing its position as one of the country’s fast-growing fintech players.
According to the company, Epoint’s team spent nearly a year preparing for the Georgian launch, focusing on product localization, bank integrations, and the completion of all required legal and regulatory processes. After successfully finalizing this preparation phase, Epoint has now officially begun operations in Georgia.
With the launch, Epoint’s partners operating in both Azerbaijan and Georgia can now accept online and offline card payments in both markets through a single technical integration, significantly simplifying cross-border payment operations for merchants.
Epoint previously participated in the international acceleration program run by 500 Global, whose regional hub is based in Georgia, further strengthening the company’s ties to the local fintech ecosystem.
This expansion is widely seen as the beginning of a broader growth journey for Epoint. The company congratulated Hasan Hasanov, CEO of Epoint Georgia, and wished him continued success in leading the company’s operations in the new market.
