Saudi-based edtech startup GAGA has secured $2.5 million in a pre-Series A round led by Phoenix Venture Partners, with backing from family offices and individual investors.
Founded by Abdullah Alkharsani and Eyad Alshabaan, GAGA offers live interactive online education for students aged 4 to 18, positioning itself as a more engaging alternative to both traditional tutoring and passive recorded-content platforms.
The company says its platform now features more than 1,000 live programmes across 200 subjects, covering both academic and skill-based learning. Its model focuses on real-time teacher-student interaction, combined with gamified learning experiences designed to improve engagement and learning outcomes.
Beyond live classes, GAGA is also building AI-powered tools to personalise education journeys, assess student performance, and identify knowledge gaps. The goal is to create more adaptive learning paths tailored to each student’s needs.
With the fresh capital, GAGA plans to expand its teacher network, strengthen its technology infrastructure, and grow its Arabic-language content offering across Saudi Arabia. The funding will also support the continued development of its AI layer as the company looks to make digital education more personalised and data-driven.
Following the round, GAGA’s total funding has reached $4.2 million, as the startup looks to strengthen its position in Saudi Arabia’s fast-evolving edtech market.
