Saudi-based flash-sale platform Maison Safqa has secured $620,000 in pre-seed funding, backed by 500 Global through the Sanabil MENA 500 Accelerator Fund, alongside a group of regional and international angel investors.
The round also drew strategic participation from retail and tech operators, including the founder of Ventes Exclusives, one of Europe’s largest flash-sale platforms, now part of Veepee.
Founded in 2024 by Lea Mehaweg, Estelle Nasr, and Georgia Mehaweg, Maison Safqa is building a tech-enabled marketplace designed to help premium and luxury brands efficiently monetise excess inventory — without compromising pricing power or brand equity.
The platform connects curated, high-intent consumers with limited-time offers across fashion, beauty, and lifestyle, while giving brands full control over how and when products are sold. Its partner-first model allows brands to choose between public flash sales or invitation-only campaigns, preserving exclusivity.
“The GCC luxury goods market reached $12.8 billion in 2025, yet brands still lack efficient channels to move unsold inventory without damaging their image,” said Lea Mehaweg, Co-founder and CEO. “We’re building a controlled environment where brands can unlock this value while targeting the right audience.”
Maison Safqa also manages the full operational layer — from onboarding to logistics — allowing brands to offload inventory without added complexity. According to Co-founder and COO Estelle Nasr, the platform is designed to deliver speed, simplicity, and curated customer experiences through technology-driven campaign launches.
Since launching in May 2025, the company has onboarded 50+ premium brands, including Aigner, Lanvin, Liu Jo, Chantelle, and Flabelus, while achieving 20x growth in gross sales within its first year.
The startup has also secured partnerships with major Saudi entities such as Red Sea Global, Diriyah, and Cenomi Real Estate, positioning itself at the intersection of retail, real estate, and lifestyle ecosystems.
Looking ahead, Maison Safqa plans to surpass $2.5 million in cumulative sales within 18 months, expand to 100+ brands, and introduce offline flash-sale experiences in Riyadh and Jeddah. The company is also investing in deeper personalisation and automated onboarding tools to scale its platform.
With strong early traction and a proven global model adapted to regional dynamics, Maison Safqa is positioning itself as a key player in the GCC’s evolving luxury commerce landscape.
