US-based AI startup AppNava, founded by Turkish entrepreneurs, has raised $2.3 million in a funding round led by Jet Ventures, with participation from Arya VC. The investment will support the company’s product development and international expansion, particularly across the US and European markets.
Founded by Damla Dokuzoğlu, Co-Founder and CEO, and Emre Bayram, Co-Founder and CTO, AppNava develops artificial intelligence solutions that help mobile applications, gaming companies, and digital businesses predict user behavior and turn those insights into measurable business growth
The platform uses AI-powered predictive models to estimate users’ lifetime value (LTV), purchasing potential, and churn probability based on their early interactions with an application. These predictions enable businesses to optimize customer acquisition, improve retention, and make more informed marketing decisions.
AppNava also integrates its predictive insights with advertising platforms such as Meta, Google, and TikTok, allowing companies to optimize campaigns toward users with higher long-term revenue potential. Its AI-powered segmentation and Cohort LTV dashboard help businesses personalize customer experiences and evaluate the long-term performance of marketing campaigns.
By reducing the time required to understand customer value, AppNava aims to improve return on advertising spend (ROAS) and help digital businesses allocate their marketing budgets more efficiently.
With the new funding, the company plans to further develop its predictive AI technology, expand its capabilities, and accelerate growth in international markets, with a particular focus on the United States and Europe.
Source: egirişim, dealroom
