With the acquisition of Bluecore, Insider One is further strengthening its global leadership in autonomous, end-to-end customer engagement. The deal also marks a historic milestone for the Turkish technology ecosystem, as a Turkish software company acquires a Silicon Valley-based AI unicorn for the first time in the country’s history.
Agentic Customer Engagement Platform Insider One announced that it has acquired Bluecore, the leading marketing technology unicorn serving more than 400 major U.S. enterprise brands including ALO Yoga, Michael Kors, The North Face, Ralph Lauren, J.Crew, Sephora, Bloomingdale’s, and QVC.
The move reinforces Insider One’s position as the most comprehensive agentic platform delivering autonomous and end-to-end customer engagement, while also representing a historic turning point for Türkiye’s tech ecosystem.
As Türkiye’s first software unicorn, Insider One has now become the first Turkish company to acquire a Silicon Valley-based artificial intelligence unicorn. The company had previously announced that it would accelerate its M&A strategy following its $500 million Series E investment round led by General Atlantic. The Bluecore acquisition stands out as the first major step of that strategy.
“AI is no longer just a feature — it is the new infrastructure of customer engagement,” said Hande Çilingir, Co-Founder and CEO of Insider One.
“We position Insider One at the very center of how the world’s leading brands engage with their customers. We do not see AI as a feature layered on top of marketing operations, but as a new infrastructure that fully owns the customer experience end-to-end. Decision-making responsibility is shifting from humans to intelligent systems that think, decide, and act in real time. This allows marketing and customer engagement teams to focus less on operational processes and more on high-impact work that creates real value. Bringing Bluecore into our organization further strengthens our advantage in data infrastructure and identity resolution, making autonomous customer engagement truly real-time and scalable.”
According to the company, Insider One has built a new operating model for marketing and customer engagement in which intelligent systems and agents do not simply support decisions — they directly make and execute them. Through its purpose-built agent ecosystem, Agent One™, brands can engage with customers in real time while continuously enriching customer profiles through behavioral and intent signals.
Fayez Mohamood, Co-Founder and CEO of Bluecore, stated that the company was looking for an organization that had already realized the future vision of customer engagement through AI, data, analytics, and workflows combined in one autonomous ecosystem. He added that Insider One’s AI roadmap is “at least five years ahead of the market.”
“We reversed the story — instead of being acquired, we became the acquirer,” said Serhat Soyuerel, Co-Founder and CRO of Insider One.
“When we founded Insider One, we believed that successful technology companies could emerge outside Silicon Valley. We started our growth journey not from the U.S., but from Asia. We reversed the traditional startup story. We became Türkiye’s first software unicorn. Today, Insider One is a Turkish technology company exporting high technology to more than 30 countries with a team of 1,500 people and over 350 engineers. In this story, we were supposed to be the company getting acquired — but we reversed the narrative. A Turkish software unicorn has acquired a Silicon Valley-based AI unicorn for the first time in our country’s history. Our next goal is to become one of the first software companies in Europe to reach $1 billion in annual revenue.”
Founded in a small home office, Insider One has grown into a global technology company serving more than 2,000 customers across six continents with over 30 offices worldwide. Its customer portfolio includes global brands such as Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP.
Source: egirisim.com
