Saudi-based post-purchase automation platform Yamm has closed a seed funding round, co-led by Vision Ventures and Arzan Venture Capital, with participation from 2Pi Ventures, Plus VC, F6 Ventures, and a group of strategic angel investors. The round follows Yamm’s pre-seed funding in October 2024.
Founded in late 2023 by Sultan Alsubhi, Mohammed Alshalati, and Hamadah Alkhaldi, Yamm is tackling one of e-commerce’s most persistent pain points: returns, refunds, and exchanges. The platform enables customers to initiate returns and receive instant refunds or exchanges in seconds, while giving merchants access to analytics, logistics integrations, and flexible settlement tools—all through a fully automated, end-to-end system.
Across the region, post-purchase workflows remain largely manual, often forcing customers to wait weeks for refunds. Yamm eliminates this friction by automating the entire process, significantly improving customer experience while reducing operational burden for merchants.
Since launch, Yamm has processed hundreds of thousands of refunds, achieving triple-digit growth and enabling merchants to issue refunds in under 30 seconds. The platform’s seamless experience drives higher same-day repurchases, improves customer retention, and lowers operational costs. Yamm integrates directly with leading local and global e-commerce platforms, logistics providers, and banks, allowing merchants to onboard within minutes without disrupting existing operations.
Commenting on the investment, Kais Al Essa, Founding Partner and CEO of Vision Ventures, said post-purchase experience remains one of the most overlooked yet painful stages of the e-commerce journey in the region. He noted that Yamm is addressing a clear market gap and has the potential to build a category-defining platform in Saudi Arabia and beyond.
Hasan Zainal, Founder and Managing Partner at Arzan Venture Capital, added that the growing complexity of returns and refunds in Saudi Arabia has far outpaced the tools available to manage them. He emphasized that Yamm stands out for its strong execution in a market with limited credible competition, positioning the company to set the standard for post-purchase solutions across MENA.
