E-commerce and digital shelf analytics startup Mindsite has announced the completion of a $2 million investment round, marking another milestone in its growth journey.
The round attracted strong participation from both existing and new investors, including Technology Investment under TTGV, Sharks & Partners, Finberg, the Technology and Innovation Fund operating under Türkiye Kalkınma Fonu, Vestel Ventures, Gelecek Etki Fonu managed jointly with Tacirler Portfolio Management, TT Ventures GSYF, Leap Investment, and angel investor Ömer Hayrı Erkmen.
Notably, a significant portion of the company’s existing investors also participated in the round.
Founded in 2020, Mindsite was selected among 14 startups for the 6th cohort of the Workup Entrepreneurship Program. The company raised TRY 2.8 million in January 2021 in a round led by Maxis, followed by a $1.9 million investment in December 2022. In 2024, Mindsite secured an additional $1.5 million investment at a $15 million valuation.
Scaling AI Agents for Autonomous E-commerce Decisions
With the new funding, Mindsite plans to further strengthen its global organizational structure while significantly enhancing product scalability. A substantial portion of the investment will be allocated to the development of AI agent solutions that not only analyze e-commerce operations but also automate decision-making and execute actions directly.
Mindsite currently offers solutions such as Masterdata Agent, Growth Agent, and Review Sentiment Analysis, designed to accelerate daily operations for e-commerce teams. The company is now working on next-generation agent architectures that move seamlessly from insight to action, enabling brands to optimize digital shelf performance in real time.
Global Expansion on the Horizon
Operating with offices and teams in the UK and Indonesia, Mindsite plans to open new offices in Malaysia, Australia, the United Arab Emirates, Saudi Arabia, and Brazil. The expansion strategy will rely on hybrid team structures, combining a core team from Türkiye with local talent in each market.
In parallel, Mindsite is also evaluating strategic acquisition opportunities, particularly targeting technology- and data-driven startups that can accelerate product capabilities and regional reach as part of its medium-term growth strategy.
Vision: From Monitoring to Managing Digital Shelves
Commenting on the investment, İsmail Arapzade, Co-Founder and CEO of Mindsite, stated that from day one the company has positioned itself not merely as a monitoring tool, but as a decision layer that actively manages brands’ digital shelf operations.
According to Arapzade, this latest investment will enable Mindsite to deepen this vision on a global scale—advancing its AI agent-based products, making decision-making processes more autonomous, and building a stronger, more resilient international organization.
