DOO, the AI-powered customer experience platform transforming how enterprises engage with their customers, has announced the close of its $1.7 million funding round led by Merak Capital, with participation from Plus VC and other strategic regional investors.
Founded by a team of seasoned technologists and entrepreneurs, DOO leverages advanced natural language processing and deep regional linguistic expertise to deliver seamless, AI-driven support tailored to Arabic dialects and cultural nuances. This localized approach has fueled rapid adoption among enterprises across the GCC, where customer expectations are increasingly shaped by speed, personalization, and accessibility across digital channels.
With its headquarters in Riyadh, DOO is strategically positioned at the center of the Kingdom’s growing AI and digital innovation ecosystem. As it expands operations across Saudi Arabia, DOO aims to play a central role in shaping the region’s digital economy and setting new benchmarks for enterprise-grade customer experience.
The latest investment underscores growing confidence in DOO’s mission to become the GCC’s leading AI Customer Experience (CX) platform, enabling enterprises to scale support, reduce costs, and deliver hyper-personalized interactions across WhatsApp, Instagram, websites, and mobile apps. DOO already works with over 50 enterprises across telecom, airlines, banking, and ecommerce sectors — aligning closely with Saudi Vision 2030 and the Kingdom’s ambition to lead in AI and digital transformation.
“Customer experience is the new battleground for businesses, and AI is the weapon of choice,” said Ali Mohsen, CEO & Co-Founder of DOO. “Our platform doesn’t just automate responses — it personalizes them in local dialects and brand tone, giving every customer the feeling of being heard instantly. With this funding, we’re accelerating our mission to make AI the frontline of customer engagement across the GCC and beyond.”
“AI is transforming the way businesses operate, and customer service is one of its most immediate and high-impact applications,” added Abdulelah Alshareef, VP of Venture Capital at Merak Capital. “By leading this round, we are backing a company with the potential to set a new standard for customer experience in the region while helping position Saudi Arabia as a true hub for AI innovation.”
With the fresh funding, DOO will accelerate product development, enhance integrations with leading CRM and ecommerce platforms, and expand its footprint across Saudi Arabia and the wider GCC.
